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Once upon a time in the world of Data
Last week we held our Data Webinar focused on how to easily activate data by getting to know the customers better, and hence, improve the marketing campaign's efficiency of National Brands at Delhaize.
Our webinar “Kick-start your business in the paradox of the future” was a great success!
In this webinar that took place on June 4th, we have brought together three partners who have unique insights and capabilities: Trendwolves, MediaMarketingDelhaize and GroupM. The combination of these three expertises in specific domains resulted in a very powerful presentation.
How media agencies perceive the advantages of Retail Media
A few months ago, MMD - along with MM - sat down with a number of CEOs and strategists of media agencies. The objective? Hold a debate on Retail Media, the solutions retail proposes in terms of touch points. Discover the full interview published by MM.
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CRM - Dedicated Direct Mail
The best Dedicated Mail of 2019 goes to Colgate-Palmolive!
Good targeting is essential to the success of a mailing campaign and Colgate-Palmolive has mastered it!
Their key objective: Recruit Sanex brand lapsers.
Instore - Maxi Stopper
Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool.Read more
Online - Digital program
Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.Read more