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How media agencies perceive the advantages of Retail Media
A few months ago, MMD - along with MM - sat down with a number of CEOs and strategists of media agencies. The objective? Hold a debate on Retail Media, the solutions retail proposes in terms of touch points. Discover the full interview published by MM.
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CRM - Dedicated Direct Mail
The best Dedicated Mail of 2019 goes to Colgate-Palmolive!
Good targeting is essential to the success of a mailing campaign and Colgate-Palmolive has mastered it!
Their key objective: Recruit Sanex brand lapsers.
Instore - Maxi Stopper
Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool.Read more
Online - Digital program
Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.Read more