E-mail open rate 25% over the Belgian market average.
New retail trends revealed in covid-19 lockdown
Discover the exclusive interview with Olivier Degrez (MMD), Margot Pedoussaut (Bel Belgium) & Davina Raemaekers (Arla Foods Belgium) published by MM.
Once upon a time in the world of Data
Last week we held our Data Webinar focused on how to easily activate data by getting to know the customers better, and hence, improve the marketing campaign's efficiency of National Brands at Delhaize.
CRM - Dedicated Direct Mail
The best Dedicated Mail of 2019 goes to Colgate-Palmolive!
Good targeting is essential to the success of a mailing campaign and Colgate-Palmolive has mastered it!
Their key objective: Recruit Sanex brand lapsers.
Instore - Maxi Stopper
Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool.Read more
Online - Digital program
Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.Read more