Online orders

Product sampling

Free product added to the consumer's order.

Duration

1 distribution

Media Booking

7 weeks

Nice to know

  • 7.000 units distributed over a period of 5-8 days
  • Single portion for HBC product
  • Best-before date min 20 days
  • Product available at Delhaize
  • No targeting
  • Up to 2 partners/week
  • Frozen product under investigation

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The penetration rate of the online consumption is 100%

over a period of 5-8 days

Objectives

Conversion

Brand awareness

Eye catcher

Trial

Engagement / Consideration