Innovation

Launch innovation report

Performance report on New Product launches from 15  days after the initial distribution. 

  • Trials, repeaters
  • 1st, 2nd, 3rd Rebuy rate
  • Buyers origin
  • Cannibalization, recruitment

Duration

1 sending

Nice to know

  • Understand where the new tryers are coming from and performance to further enhance strategic launch initiatives.
  • Within a period of 6 months :
    1 shot = 1 PDF file min 3 weeks after innovation launch*
    3 shots = 1 PDF file every 2 months
    6 shots = 1 PDF file every months
  • Subscription possible

* depending of ND+ promotional plan

Delivery

2 weeks

 

 

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Innovation performance tracking, rebuy rate, cannibalization sourcing