Launch innovation report

Performance report on New Product launches from 15  days after the initial distribution. 

  • Trialists, repeaters
  • 1st, 2nd, 3rd Rebuy rate
  • Buyers origin
  • Cannibalization, recruitment


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Positioning of your new product inside your own brand; your competitors and insightful categories.


Understand where the trialists are come from and performance to further enhance strategic launch initiatives.


Within a period of 6 months:

  • 1 report = 1 PDF file min 3 weeks after innovation launch
  • 3 reports = 1 PDF file every 2 months
  • Subscription possible



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Innovation performance tracking, rebuy rate, cannibalization sourcing