Online - Digital program

Fuze Tea

Context

Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.

Solution

  • Content page fully customised and dedicated to Fuze tea brand 
  • Home page banner to increase visibility
  • Sampling online -> 1 sample per online order -> trial 
  • Promotion banner to boost conversion 
  • Push product for free preparation fee to drive sales and increase penetration rate 
  • See more details in the pictures slider

Results

  • Reach: 175.000 contacts 
  • Sales and volumes uplift of promoted range 
  • Increase of category turnover evolution 
  • See more details in the pictures slider

Linked tools

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TARGETS

TARGETS

Delhaize online shoppers

Objectives

Conversion

Penetration

Brand awareness

Call To Action

Trial

Engagement / Consideration

Brand positionning