Instore - Maxi Stopper

Tropicana

Context

Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool. 

Solution

  • Place a maxi stopper in shelf to maximise the visibility of the brand Tropicana 
  • Show the full range of products on 1 single support 

Results

Peirod: 4 weeks

Category reach: 148.615

New buyers: +4,4%

Range turnover evolution: +885,5% 

Linked tools

2 images
TARGETS

TARGETS

All Delhaize shoppers

Objectives

Conversion

Brand awareness

Eye catcher