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Instore - Arch

LU - Prince

Context

Prince, the family brand of Mondelez, created a new recipe for their crème-filled biscuits. They want to promote the new product and boost the category in the Delhaize stores.

Solution

In collaboration with Prince, MMD created a NEW instore tool placed on top of the shelf of the category. It is a custom made tool, developed to support the launch of the new recipe of the biscuits, to boost the visibility in the category and to reinforce the brand image. The Arch was tested with success during 8 weeks in 20 different stores around the country.

 

New - Arch

 

Results

Period  3 weeks
Reach category 11.659
Category turnover evolution  15,7%
Promoted product/range turnover evolution   345,5%
1 image
TARGETS

TARGETS

families & children

Objectives

Conversion

Brand awareness

Eye catcher