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Instore - 123 Wobbler

Sensodyne

Context

Sensodyne wants to educate their customers about the three stages of daily dental hygiene: using a custom toothpaste, a soft toothbrush and a mouthwash.

 

Solution

The solution is a combination of 3 wobbler placed at the different categories on the shelf. This raised awareness about the 3 crucial steps of good orall care habits and improved cross-selling with other categories.
Each wobbler contains a different text with a call to action:

  • Wobbler 1: "Choose a custom toothpaste."
  • Wobbler 2: "Use a soft toothbrush."
  • Wobbler 3: "Don’t forget the mouthwash."

We placed an extra stopper, to recapitulate every step of the daily dental hygiene and to highlight the different categories and wobblers.

 

View this tool here!

Results

Period  4 wks

Reach category

110.146

Category turnover evolution

12,5%

Penetration promoted products/range

22,9%

 

3 images
TARGETS

TARGETS

25+, customers with sensitive teeth

Objectives

Brand awareness

Eye catcher

Education

Cross/Upselling