eCRM - Insert Delhaize Newsletter

Iglo

Context

Highlight and boost a strong promotional action from the Delhaize weekly folder. 

Solution

  • Be visibile in the weekly Delhaize newsletter and relay the promotion from the paper folder 
  • Highlight the promotion to boost the sales uplift thank to a better visibility online and offline. 

Results

Reach: 180.000 contacts

Open rate: 27%

CTR: 17% 

Linked tools

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TARGETS

TARGETS

Shoppers subscribed to Delhaize Newsletter

Objectives

Conversion

Brand awareness

Call To Action