eCRM - Insert Delhaize Newsletter

Tropicana

Context

Support Tropicana Essentials to promote the launch of its new packaging.

 

Solution

  • Be visible in the weekly newsletter of Delhaize (MyDelhaize)
  • Highlight of the Tropicana Essentials range with a focus on the convenience of the new packaging  
  • Communication reinforced by strong online and offline visibility

Results

Reach: 200.000 contacts

Open rate: 22%

CTR: 13%

Linked tools

TARGETS

TARGETS

Shoppers subscribed to Delhaize Newsletter

Objectives

Conversion

Brand awareness

Engagement / Consideration