eCRM - Dedicated email

Tropicana

Context

Support Tropicana to boost its brand awareness of its new range of BIO juices. 

Solution

  • Send a dedicated e-mail cobranded Delhaize/Tropicana to BIO buyers.
  • Short story telling with impactful visual
  • Clear Call to action
  • CRM approach part of a 360 media approach 

Results

Reach: 114.000 contacts

Open Rate: 35%

CTR: 17%

TARGETS

TARGETS

BIO buyers

Objectives

Conversion

Penetration

Brand awareness