CRM - Direct Mailing

Skyr

Context

Support Arla with the launch of its new range of Skyr products at Delhaize. 

Solution

  • Communicate on the new Skyr products through a key commercial campaign of Delhaize: "Boer-de-reis / Fermidables" campaign
  • Skyr was integrated in the targeted communication sent to Delhaize shoppers  
  • Coupon “50 Plus-Punten” to push to a 1st trial
  • Part of a full 360 marketing campaign

Results

Reach: 312.000 contacts

Redemption rate: 2,1% 

Linked tools

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TARGETS

TARGETS

Families with kids

Objectives

Conversion

Penetration

Brand awareness

Trial